In my opinion, the whole of the media industry is automatically influenced by how other people react to different programmes etc. around you. Although, i can see how other people can think differently to what my opinion is. For example, they might think that they keep to what they have previously watched or listened to and 'stick to what they know' because it is something that they are particularly interested in.
The two step flow is the idea that what ever our experiences of the media we will be likely to discuss it with others and if we respect their opinion then the chances are that we will be more likely to be affected by it. Normally, people of our stereotypical age group are influenced by roughly the same thing. for example, Skins and Misfits to name but a few. People who don't watch these examples of programmes are influenced by their friends to watch it because it can be something to make about and almost bring out a heated discussion about the situations in the programme. This can also happen in different kinds of media in the media industry.
Opinion leaders are pretty much, self-explanatory. They can influence the way that the public see the media. for example, if they watch a programme etc and have a very strong opinion about that certain programme then they are more likely to influence the people around them. This may be another way of how the public is put into stereotypical groups fort what they watch/listen to. Opinion leaders work in so many other things outside of the media industry. For example, sports or fashion.
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